WebNov 26, 2024 · Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message. WebThe Central Route Processing (also known as Central Route to Persuasion) is a method of persuasion (i.e., a way to persuade others). This method focuses on facts and the content of the message in order to convince the listener, as opposed to relying on peripheral factors like the personality of the speaker, or how the message was delivered.
Elaboration Likelihood Model of Persuasion - Simply Psychology
WebFor the majority of us, we mostly follow the peripheral route or heuristic processing (Petty, 1995). The context or situation that the message is delivered in is more important than … WebFeb 17, 2024 · In a braoder sense, the peripheral route mirrors the processing of a set of heterogeneous elements or cues such as elements of the message itself (e.g., number of arguments, execution of the message, etc.), as well as elements related to the source of the message (e.g., credibility, attractiveness, likability, similarity or identification with … product safety ul
Peripheral route processing - Definition and more THE …
WebMar 3, 2024 · Peripheral route processing is a shortcut to making a judgement. Little or nothing is elaborated upon. When using the peripheral route, a person is influenced by how an argument makes them... WebWho among the following is most likely to use peripheral route processing? Multiple Choice an individual who really enjoys a task that is difficult, intellectual, and important an individual who finds little satisfaction when thinking about small, daily projects than long-term ones an individual who is highly patient and enjoys philosophizing and reflecting on the world an … WebJul 3, 2024 · The Peripheral Route to Persuasion When elaboration is lower, we’re more likely to be persuaded through the peripheral route. In the peripheral route, we’re susceptible to being influenced by cues that don’t actually relate to the issue at hand. product safety update report